Re-inventing Childhoods

[University Project] We needed to promote creative play for Lego back onto the market. In simpler terms, to make kids play Lego again. My team and I then came up with a campaign where children can create their desired character based on what they aspire to be in the future. By mixing and matching different designs for each body part, this allows our target audience to personalise their toy and stimulates their mind for creative thinking. At the same time, this drives overall sales for Lego too.